For anyone looking to sell their products or services online, creating value for your customers and clients is going to be NUMBER 1. Without offering something valuable, how can people justify giving away their hard earned money?!
Setting yourself apart by clearly defining your value is going to be a top priority. Whether you’re a blogger, virtual assistant, writer, web designer or affiliate marketer, no one will grow to trust you and buy into your brand unless they feel you offer exceptional value.
First, let’s look at how we define PRICE VS. VALUE.
Price is defined as, “the amount of money expected, required, or given in payment for something.”. Pretty straight forward.
Now value, on the other hand, is defined as, “the regard that something is held to deserve; the importance, worth, or usefulness of something.”. (Thank you Dictionary.com!)
A lot of people make the mistake of assuming when they buy something, the price they’re paying will be equal to the value they’re getting.
NOT the case!!!
Just because something is uber expensive, it doesn’t mean it will be uber valuable to you! And just because something is really cheap, it doesn’t mean it sucks!
How many times have you bought something fancy and new only to be disappointed? OR how many times have you been impressed with a cheap “throwaway” purchase?
It happens all the time!
Last week, my phone was completely dead – I couldn’t find any charging cables and my car charger had snapped in half! I needed a quick fix so I ran to the dollar store nearby looking for a charger. I found a cable and charger for $15 and bought it without a second thought.
Now looking back, $15 was WAY more than I expected to pay at a dollar store. Would I go back and buy that cheapo charger now just to have a backup? No way! Now that my phone is fully charged, the value of that charger went WAY down and I can’t really justify the price.
There is no such thing as value being equal to the price you pay. Either value outweighs price