When building an online business (or any business for that matter!) your branding is really crucial!
And your brand isn’t just a logo and a motto, it’s how you make people feel. It’s a representation of your personality + beliefs, and is ultimately why people develop trust and loyalty with businesses.
Walter Landor once said, “Products are created in the factory, but brands are created in the mind.“. How true is that?!
When people agree to buy a certain product or invest in a course, it’s very rare they will make any decisions without trusting the brand who is selling them the product.
So basically, your product can be absolutely incredible but if you’re not working to build trust, awareness, and overall recognition of your brand, your total sales will be sitting at a big fat ZERO.
So before we start expecting sales to roll in, let’s take inventory and make sure we are giving customers a reason to feel a connection to our business.
What exactly do you want people to think of when they see your logo? What experience do you want customers to have? Once we’ve established the goals and core values behind the business, developing a brand to match becomes easy.
Before even getting started with a brand, you need to nail down some basics about your business. Here are some questions that should be answered first